Hey There! You know the world of digital products is ever-changing, morphing, and used in a variety of ways. Think about this--- car companies once relied on television advertising, flyers, word-of-mouth, and similar physical modes of getting the word out. But with technology and the digital age upon us, car companies now include social media advertising, texting advertising, expanded video content, and full e-mail campaigns to add to their arsenal to create what has been deemed as the "digital experience". With the power of creating the digital experience partnered with a digital product, marketers are now empowered with new ways to share and sell their products. But let's discuss the impacts of having and selling digital products.
Selling and producing digital products is smart. From e-books, videos, software, etc. the world has certainly changed and continues to change with tech. Using my current business I want to share the many benefits of utilizing the digital age to create and produce the future of income. As many of you know I run my own audio production company @ 1Dray.com. Here I produce, share, and sell my own recordings! The reason digital products are so attractive to me are: (1) No Inventory (2) Simple (3) Global Reach. Let me share my thoughts on each.
NO INVENTORY - If you've been involved with many of the MLM, Direct Sales, Affiliate Marketing etc. you know that many times you have to purchase the product first, assemble the product, inspect the product, and then find a way to resale it. Many of us looking for that monetary success, spent a lot of time with shipping, assembling, and getting that product out to the masses. I'm not knocking this type of business model (because some businesses require this). But now let's briefly share digital product benefits? Firstly your digital product is housed online via a website. You don't have to worry about shipping, finding space for, or redistributing your products. When my interested leads or fans visit my sites, they can find and purchase the items from right there. This is huge! Purchase a song, download an article, purchase digital marketing material---all in one place. It's important for your business to find some way to do the same! Can you create an e-book? Can you build interest? Can you give free tips or advice? There are a number of ways to share value without bulky products!
SIMPLE - How simple is it to go online nowadays, find a digital product, and within minutes of downloading or purchase---it's yours! Have you visited an online store and made a purchase recently? Just so simple! Or what about doing all of your holiday shopping without bustling shopping malls, screaming shoppers, or battling to find a parking spot! When you deal with digital products you just don't have those problems! This was key when I joined my online business ventures. I enjoy the simplicity of finding what you want, paying with your credit card, and instantly (or within a reasonable time period) receiving that item without the hassles! If the item is truly digital like software, mp3s, ebooks, e-articles, etc. You receive them instantly after payment. How sweet is that? If you visit my 1Dray.com web site, you can find an album you like and download it instantly.
GLOBAL REACH - When I setup my 1Dray web site I was intrigued with the fact that now I was part of a global company! With digital products you are not confined to a certain region or territory. If someone in Nigeria is interested in my products at 2 AM and want to buy an album, NO PROBLEM! I love this! My site can be seen from anywhere in the world with internet connection. If I travel to Brazil with a laptop, I'm in business! If I travel to Ireland with a cold beer in hand, I'm in business! No more am I confound to the 9-5 grind with a digital product and business! With this era of digital business you can truly work anywhere and any time you choose! That's a GAME CHANGER!!
So there are my 3 top reasons for living the digital business life! I have no complicated inventory to assemble, ship, or house. A simple business that's quick to setup as well as simple to take payments and share! And with a global reach---I have the opportunity to work from home, a hostel in Paris, or wherever there is an Internet connection! So join me on this digital journey and enjoy the time and financial freedom of the entrepreneurs of the future.
Dray
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